Nikas cold cuts rebranding
2yolk created a iconic brand identity design for Nikas cold cuts range. We continue to extend the brand as Nikas S.A. develops new products. The redesign of Nikas cold cuts series aimed to restore the brand’s position as the leader in greek market and re-establish the communication with consumers as the most tasty and enjoyable cold cuts range. We extended the brand design for the self-service range. Packaging design for the line of less salt Nikas cold cuts introducing consistency to the original design but adapting a healthier approach. Brand extention, offers organic cold cuts as an everyday luxury with intense taste values.
Last challenge was the creation of premium packaging. We offered to consumers a new way to indulge themselves. A new everyday luxury making each day special with Nikas black lines cold cuts.
Nikas herb cold cuts
Expanding the brand and adopting the visual identity to this new product. Very fresh and aromatic. Full of Greece’s flavours.